PRovoke18: Modern Economy, Movements Driven By Microtrends

WASHINGTON, DC — Microtrends, or those things happening under the radar, have tremendous power over the modern economy and political movements and are being fueled largely by Millennials, said Stagwell Group’s president and managing partner Mark Penn during PRovoke18 Global PR Summit.

October 23, 2018

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No, civility isn’t optional

In America, when we get angry at our political opponents, we take out negative ads. In too much of the rest of the world, they take out machetes, ricin or worse. It is what has separated us from the other major powers for 200 years.

October 19, 2018

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Will Kavanaugh battle help GOP in midterm elections?

Oct. 06, 2018 – 6:40 – Democrats’ ‘blue wave’ may be in jeopardy as new polls suggest the bitter confirmation battle of Supreme Court nominee Brett Kavanaugh could actually help Republicans; insight from former Clinton campaign chief strategist Mark Penn.

October 6, 2018

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Can FBI be trusted in Kavanaugh investigation?

Oct. 03, 2018 – 6:11 – ‘Microtrends Squared’ author Mark Penn on the upcoming confirmation vote for Supreme Court nominee Brett Kavanaugh, concerns of FBI bias, the midterm elections and a potential subpoena of former FBI Director James Comey.

October 3, 2018

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Inside The New Agency Holding Company Playbook

As the traditional holding company model declines, new models are rising as competition. While the “big six” – WPP, Publicis Groupe, IPG, Dentsu Aegis, Havas and Omnicom – still rule, legacy structures and poor financial performance are causing their dominance to wane.

September 24, 2018

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