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PRovoke18: Modern Economy, Movements Driven By Microtrends

WASHINGTON, DC — Microtrends, or those things happening under the radar, have tremendous power over the modern economy and political movements and are being fueled largely by Millennials, said Stagwell Group’s president and managing partner Mark Penn during PRovoke18 Global PR Summit.

October 23, 2018

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No, civility isn’t optional

In America, when we get angry at our political opponents, we take out negative ads. In too much of the rest of the world, they take out machetes, ricin or worse. It is what has separated us from the other major powers for 200 years.

October 19, 2018

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Dealmakers Elite New York 2018

Penn feels that Hollywood’s marketing should stoke more consumer-to-consumer recommendations online to augment its use of celebrity-generated buzz. “There’s nothing more important than how your friends influence you,” he says. Generating consumer-endorsement is inexpensive, yielding a boffo return-on-investment. To incentivize consumers, Penn says entertainment marketers can offer rewards, for example. […]

October 17, 2018

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Kavanaugh lesson: Resist the ‘resistance’ or lose

It’s time to resist the “resistance.” Left unchecked, this political movement may just cement a Republican majority in Washington for the next 20 years. Rather than taking back the country from President Trump, this well funded and coordinated effort is setting back the Democrats and disassembling a few of our […]

October 9, 2018

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Will Kavanaugh battle help GOP in midterm elections?

Oct. 06, 2018 – 6:40 – Democrats’ ‘blue wave’ may be in jeopardy as new polls suggest the bitter confirmation battle of Supreme Court nominee Brett Kavanaugh could actually help Republicans; insight from former Clinton campaign chief strategist Mark Penn.

October 6, 2018

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Can FBI be trusted in Kavanaugh investigation?

Oct. 03, 2018 – 6:11 – ‘Microtrends Squared’ author Mark Penn on the upcoming confirmation vote for Supreme Court nominee Brett Kavanaugh, concerns of FBI bias, the midterm elections and a potential subpoena of former FBI Director James Comey.

October 3, 2018

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