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Politico: Mapping a path to the White House

By MARK PENN Published August 19, 2008 During the Super Bowl, the seventh game of the World Series and the “American Idol” finale, Americans can be counted on to sit in front of their television sets. The same is true of the quadrennial political conventions. America is a country that […]

August 19, 2008

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Politico: Negative ads: They really do work

By MARK PENN Published August 11, 2008 Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be devastatingly effective. The 2008 presidential race is shaping up to be a […]

August 11, 2008

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Politico: In WH race, strong is often wrong

By MARK PENN Published August 4, 2008 In many recent presidential elections, Americans have had a choice: pick the candidate they think is a stronger leader or pick the candidate they believe is right on the issues. Almost always, they have chosen the stronger leader — even though they have […]

August 4, 2008

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Politico: ‘Active grannies’ the new soccer moms

By MARK PENN Published July 29, 2008 Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater. In the relentless quest to find the soccer moms of this […]

July 29, 2008

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New York Post: Rise of the Office Romancers

Rise of the Office Romancers Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School faculty was “polarized” by proclaiming: “Of course not – they’re far too divided for that!” In a nutshell, that’s also Mark Penn’s diagnosis of the American polity. He […]

December 30, 2007

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