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Charlie Rose: A Conversation with Mark Penn

(Mark Penn Interview starts at 28:15 min) A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. Mark Penn also discusses his book, Microtrends: The Small Forces Behind Tomorrow’s Big […]

October 16, 2007

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New York Post: Taking a Chance on Love

Taking a Chance on Love: Rethinking Office Romance “…In his new book, “Microtrends: The Small Forces Behind Tomorrow’s Big Changes,” [Mark Penn] predicts a relaxing of attitudes about workplace love. “Many more people of both sexes are at work now, and there are many more office romances happening,” says Penn, […]

October 15, 2007

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Wall Street Journal: The Trend in Trends

The Trend in Trends: Experts try to predict the future without knowing the past. – WSJ.com “Microtrends: The Small Forces Behind Tomorrow’s Big Changes,” by Mark J. Penn, was published a couple of weeks ago. Its title reminds one of the 1982 best seller “Megatrends,” by John Naisbitt. Mr. Naisbitt […]

September 21, 2007

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Forbes: America, Bit by Bit

America, Bit By Bit Mark Penn’s author bio bluntly states he is “widely regarded as the most perceptive pollster in American politics.” Not the more common “one of the most,” but the quite unequivocal “the most.” When you invent the phrase “Soccer Mom” and it goes on to define a […]

September 21, 2007

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