Microtransactions and Beyond
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 2, 2009 With all the concern about America’s manufacturing sector losing jobs, it is easy to miss that the newest phenomenon is the wholesale loss of professional jobs, the very jobs that fueled America’s […]
By MARK PENN Published February 20, 2009 If the $800 billion stimulus bill works, Barack Obama will go down as a great president who took bold and decisive action at a time of growing national crisis — and the midterm elections, and even his reelection, will be a breeze. If […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 19, 2009 Presidents and politicians no longer talk about simply creating jobs — now they are creating “green jobs.” Just in the stimulus bill alone, there are said to be four million new green […]
The Firm Voice: Post-Inaugural PR: What to Expect in Politics and the PR Agency Business in 2009 Many assumed a “wait and see” stance these past few weeks as uncertainty continued to drive the markets and outlook for the PR firm business and beyond. Yet that holding pattern may shake […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 24, 2008 Just as more people in China are working for firms that are privately owned, more workers in America are waking up to find themselves working for companies that are — at least […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 19, 2008 For most of this century, con men and hucksters preyed on the uneducated and the elderly who couldn’t read the fine print. Some still are. But now we learn that the real […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 10, 2008 As the financial crisis swept across the nation these past few months, one of the first microtrend groups to emerge is the New Mattress Stuffers — people who have lost their trust […]
By MARK PENN Published October 14, 2008 As Monty Python used to say, “No one expects the Spanish Inquisition” — which is another way of saying that no one expects the unexpected. And recent unanticipated political and financial events are a good reminder that everything could change in one fell […]
By MARK PENN Published September 29, 2008 The financial crisis has redefined the presidential race, bringing into stark relief the candidate who can deal with the complexities of the global markets and return the country to prosperity over the next four years. The race is no longer about change, experience, […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.