Wall Street Journal Microtrends Column: The Impressionable Elites Get Snookered
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published December 19, 2008
For most of this century, con men and hucksters preyed on the uneducated and the elderly who couldn’t read the fine print. Some still are.
But now we learn that the real mother lode for con artists is not composed of uninformed dowagers who were left an estate they don’t know how to manage, but rather the Impressionable Elites* of country clubs, and the rarefied hedge fund managers of Wall Street and Greenwich.
