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DMA Point Magazine: The New American Shopper by Mark Penn: How Business Can Make the Most of the Current Economic Climate

May 6, 2009

DMA Point Magazine: The New American Shopper by Mark Penn

Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)

Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.

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