Politico: ‘Active grannies’ the new soccer moms
By MARK PENN
Published July 29, 2008
Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater.
In the relentless quest to find the soccer moms of this election, perhaps the answer will be found in the “active granny” vote — empty-nesters who have found a new freedom in their lives after the kids have left and who look at the world very differently than do their kids graduating college. The seniors of today may not be the so-called Greatest Generation, but they sure are the biggest generation — and their voting power has been compounded by the dramatic expansion in average life expectancy that’s occurred since they were born.
