Microtransactions and Beyond
WASHINGTON, DC — Microtrends, or those things happening under the radar, have tremendous power over the modern economy and political movements and are being fueled largely by Millennials, said Stagwell Group’s president and managing partner Mark Penn during PRovoke18 Global PR Summit.
In America, when we get angry at our political opponents, we take out negative ads. In too much of the rest of the world, they take out machetes, ricin or worse. It is what has separated us from the other major powers for 200 years.
President Trump’s job approval ratings appear to be relatively stable with the midterm elections fast approaching, a new American Barometer poll finds. The survey of 1,000 registered voters conducted Oct. 16 and 17 for Hill.TV by HarrisX found that 46 percent of respondents said they approved of his performance, while […]
Penn feels that Hollywood’s marketing should stoke more consumer-to-consumer recommendations online to augment its use of celebrity-generated buzz. “There’s nothing more important than how your friends influence you,” he says. Generating consumer-endorsement is inexpensive, yielding a boffo return-on-investment. To incentivize consumers, Penn says entertainment marketers can offer rewards, for example. […]
It’s time to resist the “resistance.” Left unchecked, this political movement may just cement a Republican majority in Washington for the next 20 years. Rather than taking back the country from President Trump, this well funded and coordinated effort is setting back the Democrats and disassembling a few of our […]
Oct. 06, 2018 – 6:40 – Democrats’ ‘blue wave’ may be in jeopardy as new polls suggest the bitter confirmation battle of Supreme Court nominee Brett Kavanaugh could actually help Republicans; insight from former Clinton campaign chief strategist Mark Penn.
Oct. 03, 2018 – 6:11 – ‘Microtrends Squared’ author Mark Penn on the upcoming confirmation vote for Supreme Court nominee Brett Kavanaugh, concerns of FBI bias, the midterm elections and a potential subpoena of former FBI Director James Comey.
Leeds private equity firm Endless has sold its investment in travel media company Ink to the Stagwell Group.
Mark Penn’s Stagwell Group is taking a majority stake in travel media and marketing company Ink. Terms of the deal were not disclosed. “Travel numbers around the world are growing year-on-year, and they are very valuable and receptive consumers — a perfect audience for any marketing plan today,” says Penn.
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.