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The Hill: How to hold on to the House by Mark Penn

By MARK PENN September 28, 2010 The selection of loopy Republican Senate nominees has given the Democrats their first serious opportunity in months to turn this election around to hold onto the House — a feat that would now be considered a major political victory no matter how slim the […]

September 28, 2010

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Politico: Poll: The strong grip of pessimism by Mark Penn

By MARK PENN September 21, 2010 While the stock market continues its recovery, suggesting that investors have become more optimistic, the voting public remains in the firm grip of pessimism and their negative outlook shows no signs of receding as we head into the midterms. In the latest POLITICO poll, […]

September 22, 2010

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Mark Penn’s Microtrends wins WPP Atticus Award

Penn Schoen Berland and Burson-Marsteller CEO Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, PSB announced today. Open exclusively to professionals working in WPP companies, the annual Atticus Awards honor […]

August 4, 2010

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Politico: Watch the Obama reelect numbers, says Mark Penn

By MARK PENN July 18, 2010 By far, the most alarming numbers this poll presents for President Barack Obama are the reelection figures; against a generic Republican candidate, he loses by 5 points, 37-42. In general, when an incumbent’s reelect numbers fall below 50 percent, it’s a sign of trouble […]

July 19, 2010

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Politico: Don’t let midterms take us back, says Mark Penn

By MARK PENN July 6, 2010 The country is likely to go into the midterms divided and dissatisfied — conditions unlikely to produce good news for the Obama administration. But just how bad the news could be remains uncertain. Successfully reducing and deflecting the damage could make a huge difference […]

July 6, 2010

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