Microtransactions and Beyond
Mark Penn was on WNYC’s Leonard Lopate Show discussing the ever-splintering subsets or “microtrends” that Americans identify with, including the new microtrends that have emerged since the financial downturn. Listen to the show below or at wnyc.org:
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 16, 2009 There’s always been lots of talk in this country about income inequality, but very little about lifestyle disparities, differences which are pulling American elites farther and farther away from mainstream America. These […]
Mark Penn ranks #10 on PRWeek’s PR Power List of the 25 most powerful leaders in the industry in 2009. Mark Penn [’08 rank – #10] CEO, Burson-Marsteller Last year wasn’t easy for Mark Penn. His candidate lost the presidential primary, and his actions were publicly cited for the loss […]
By MARK PENN Published July 9, 2009 Unless some tough decisions are made soon, rising jobless figures will most likely hit what could be a public opinion and political tripwire: 10 percent unemployment. If and when the country crosses that line, it will be the No. 1 news story for […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 7, 2009 Among everybody from our leaders to our teenagers, no habit is spreading faster than being connected 24/7 via a smart phone. Its penetration in the U.S. is estimated at 18%, and it […]
By MARK PENN Published June 18, 2009 Everyone knows the story of what went wrong in 1993 with health care reform: virtually everything. The plan was written by a White House task force, all the health care interests bitterly opposed it and spent heavily against it, the Republicans moved to […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 17, 2009 Doom and gloom are in, optimism is out. The fact that the stock market appears to have righted itself after the steep declines late last year seems out of step with the […]
Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]
Women are victors in ‘mancession’ Gender roles are being rewritten in America as men bear the brunt of job losses THE economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. New unemployment figures have revealed […]
By MARK PENN Published June 3, 2009 To: President Barack Obama, Secretary of State Hillary Clinton While America has been preoccupied with the fight over the Guantanamo detainees and now the GM bankruptcy, and the United Kingdom has been distracted by the expense forms of its parliamentary members, two other […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.