Microtransactions and Beyond
Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking – are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health. Watch the video now at CNBC.
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling behind these days. We may not yet have the first woman president, but a look at what is happening with the next generation shows that women are succeeding […]
Why don’t you start by telling me some of the toughest moments you’ve been through when advising people in tough situations. The truth is that in today’s world, there’s no success without failure. If you can’t tolerate a failure, it’s virtually impossible to have a successful life. The road to […]
By MARK PENN Published May 20, 2009 To Hon. Speaker Nancy Pelosi: The accusations that the CIA did not properly disclose its waterboarding activities to you in 2002 are making you a lightning rod for criticism from the right and causing a split within Democratic ranks at a time when […]
Visit msnbc.com for Breaking News, World News, and News about the Economy Democratic Strategist Mark Penn discusses how President Obama has tacked to the center on recent foreign policy decisions, including those on Iraq, Afghanistan, and Guantanamo Bay, and that these decisions have been the key to his high approval […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 14, 2009 Not long ago, everyone in America wanted to be a member of the “middle class.” In fact, as many as 53% of Americans described themselves that way to pollsters. But with the […]
Democratic Strategist Mark Penn discusses the administration’s keys to success in passing healthcare reform, including gaining consensus and focusing on cost first. Mark and Alex Castellanos, Republican Strategist, also offer advice for the Republican leadership on shoring up support for the GOP. Watch the video now on YouTube
The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]
Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 1, 2009 A closer look into the accelerating trend of buying hybrid vehicles Unless you are willing to buy a windmill, the biggest green purchase out there is buying a hybrid car. Recently, the […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.