Microtransactions and Beyond
Reviewing President Obama’s first 100 days in office, with Mark Penn, president of Penn, Schoen & Berland Associates and CNBC’s Dennis Kneale. Mark Penn says President Obama is showing great “experience, leadership, and ability to answer one crisis after another”. Watch the video now at CNBC
Mark Penn recalled his days at the Harvard Crimson newspaper, and spoke about current microtrends and macrotrends on the rise, including the increased confidence in the political process and the media’s transition from print to screen. In communication, Mark also noted the power of television events to drive online action […]
Mark Penn Responds: People have raised questions about the calculations on the numbers of bloggers for hire. First, I was surprised at how few studies there are on this and I believe there definitely should be more. So perhaps in the future I will do some original research, but for […]
Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s QQ.com
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans […]
“Mark did a fine job for me in 1995 and 1996, during the government shutdown and my re-election campaign. He also helped the Democrats win House seats in 1998, when we were badly outspent and pundits predicted losses of 25 to 35 seats. The last time the President’s party won […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 30, 2009 In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis […]
WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how deep these issues actually are and his reaction to the Prime Minister’s ideas.
The New Cool Kids: Part of a rising counterculture, smart, black teenagers are flexing their intelligence instead of hiding it “…Perhaps riding on the rise of prominent post-civil rights black leaders including Obama, more and more black kids are stepping up the smart quotient with a new level of pride. […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.