(Mark Penn Interview starts at 28:15 min) A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. Mark Penn also discusses his book, Microtrends: The Small Forces Behind Tomorrow’s Big […]

Taking a Chance on Love: Rethinking Office Romance “…In his new book, “Microtrends: The Small Forces Behind Tomorrow’s Big Changes,” [Mark Penn] predicts a relaxing of attitudes about workplace love. “Many more people of both sexes are at work now, and there are many more office romances happening,” says Penn, […]

The Mighty One Percent Small groups of enthusiasts are reshaping the way we live today, argues Mark Penn, author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes and an advisor to Hillary Clinton’s presidential campaign. To view the video, please visit NPR News’ The Bryant Park Project

Tome tracks our trends, from tattoos to snipers In a world where even the ring of a phone is individualized, it makes sense that the megatrends movement sparked by a best seller 25 years ago has now been sliced and diced into microtrends. One man behind this shift to the […]

Sun-haters and Caffeine Crazies: powerbrokers in a small world? A book by Hillary Clinton’s chief strategist claims to identify small groups who can change the political world. The data he used was American, but even politicians over here are desperate for his research Until this month, not many people knew […]

The Trend in Trends: Experts try to predict the future without knowing the past. – WSJ.com “Microtrends: The Small Forces Behind Tomorrow’s Big Changes,” by Mark J. Penn, was published a couple of weeks ago. Its title reminds one of the 1982 best seller “Megatrends,” by John Naisbitt. Mr. Naisbitt […]

America, Bit By Bit Mark Penn’s author bio bluntly states he is “widely regarded as the most perceptive pollster in American politics.” Not the more common “one of the most,” but the quite unequivocal “the most.” When you invent the phrase “Soccer Mom” and it goes on to define a […]

Business Week: Name That Demographic Mark J. Penn still revels in the moment 11 years ago when he identified what became known as Soccer Moms. He was working with President Bill Clinton as a pollster at the time and looking for voters who had not yet made up their minds. […]