Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle “…For more than a decade now, Mr. Penn, 53, has functioned as the Clintons’ left hemisphere, drafting and interpreting meticulous and incessant surveys to furnish them, along with his other clients, with the market-tested language and policies to get them into […]

Clinton’s PowerPointer: With Data and Slides, a Pollster Guides Campaign Strategy It was fairly simple, Mark J. Penn said calmly to Vice President Al Gore, reporting the findings of an exhaustive survey he had conducted in the early stages of the 2000 presidential campaign. Voters liked Gore’s policies. They just […]

Mark Penn: The Most Important Man in Washington, London Times Magazine (2006) Mark Penn: The Most Important Man in Washington, London Times Magazine (2006) Mark Penn King of polls Mark Penn helped Bill Clinton to win, tells Bill Gates what to do, and BP and Ford hang on his every […]

Policy and Politics by the Numbers One night a week, a select group of White House aides and Cabinet members would file into the Yellow Oval Room in the White House residence. And Bill Clinton, the most polished and talkative politician of his era, for once would let someone else […]

Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency into a service provider for various niche voters. […]

Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn Masters of the Message: Inside the high-tech machine that set Clinton and Dole polls apart Publish at Scribd or explore others: Magazines & Newspape masters of the messa mark penn