Press Archive

Variety: Movie Tracking Specialist NRG Bought by Mark Penn’s Stagwell

Mark Penn’s Stagwell Group has agreed to acquire National Research Group from Nielsen for an undisclosed price. The firm, which …

Politico: Mark Penn’s private equity group to buy PR firm SKDK

SKDKnickerbocker, the Washington PR firm with deep ties to Democrats, is being bought by Mark Penn’s investment firm. Penn, …

The New York Times: Mark Penn’s Stagwell Group Will Acquire SKDKnickerbocker

The private equity firm founded with a quarter-billion dollar check from the former Microsoft chief Steven A. Ballmer has made its…

Advertising Age: Mark Penn Wants to Build a New Kind of Holding Company

Mark Penn in September will leave Microsoft, where he has served as exec VP and strategy officer, to start a company that will inv…

The Wall Street Journal: Microsoft’s Mark Penn Forms New Digital Marketing Investment Group

Mark Penn, a Microsoft senior executive who formerly worked at WPP, is leaving the technology firm to found a new company that wil…

The Atlantic: Americans Are No Longer Optimists

By MARK PENN and DONALD BAER Published July 1, 2014 A survey reveals deep uncertainty the country’s future—but also growin…

PC Magazine: Microsoft Names Former Clinton Aide Mark Penn Chief Strategy Officer

Satya Nadella is still decorating his new office as Microsoft CEO, but he’s wasted no time making sweeping executive changes…

Huffington Post: We Need a Shot in the Arm, if Not a Moonshot

Huffington Post: We Need a Shot in the Arm, if Not a Moonshot By Mark Penn and Don Baer, November 11, 2013 The recent dysfunction …

Mark Penn discusses public opinion polling at the Graduate School of Political Management

Mark Penn, former senior adviser to President Bill Clinton, discusses public opinion polling and its role in presidential decision…

The New York Times: A Political Brawler, Now Battling for Microsoft

SEATTLE — Mark Penn made a name for himself in Washington by bulldozing enemies of the Clintons. Now he spends his days trying t…

Huffington Post: A Public Ready to Act Against Genocide, in Syria and Beyond

Huffington Post: A Public Ready to Act Against Genocide, in Syria and Beyond By Mark Penn and Michael Abramowitz, July 24, 2012 Co…

The Wall Street Journal: Mark Penn, Microsoft’s New Strategist, Hopes to Boost Bing

Microsoft has hired Mark Penn–a well-known political strategist, pollster and CEO of the Burson-Marsteller public-relations firm…

Time Ideas: Who Should Romney Pick For Vice-President?

  TIME IDEAS Who Should Romney Pick For Vice-President? The Republican strategist and Democratic pollster in their biweekly f…

Time Ideas: What Are American Values These Days?

  TIME IDEAS What Are American Values These Days? The Republican strategist and the Democratic pollster reflect on which core…

NPR News: Poll Shows A New Definition Of Optimism In America

Two-thirds of Americans say the country is headed in the wrong direction, according to a survey conducted by Penn Schoen Berland. …

CNN: Americans Are Losing Confidence in the Nation

The Atlantic: Americans Are Losing Confidence in the Nation but Still Believe in Themselves

By MARK PENN Published June 27, 2012 A new poll on values shows that there’s less faith in Washington, Wall Street, and even…

Time Magazine: In Search of the Changing American Voter

By MARK PENN Published June 21, 2012 The 137 million voters registered to go to the polls this November will not look like the 131…

Time Ideas: Was Obama’s Immigration Announcement Good Politics?

  TIME IDEAS Was Obama’s Immigration Announcement Good Politics? The Republican strategist and Democratic pollster in their…

TIME Ideas: The Case for Negative Campaign Ads

  TIME IDEAS The Case for Negative Campaign Ads Negative advertising can raise legitimate questions about candidates and are …