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CIO: Survey Says Geeks are Cool

Survey Says: Geeks Are Cool A forthcoming book by Mark J. Penn, the CEO of PR heavyweight Burson-Marsteller, proposes that –…

New York Observer: Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle

Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle “…For more than a decade now, Mr. Penn, 53, has functioned as…

Washington Post: Clinton’s PowerPointer

Clinton’s PowerPointer: With Data and Slides, a Pollster Guides Campaign Strategy It was fairly simple, Mark J. Penn said ca…

The London Times: The Most Important Man in Washington (You’ve Never Heard Of)

Mark Penn: The Most Important Man in Washington, London Times Magazine (2006) Mark Penn: The Most Important Man in Washington, Lon…

ABC News: “A Powerful Pollster” – Mark Penn Explains the Politics of Polling

ABC News Nightline interview with Mark Penn in 2004 on the politics behind polling, including the numbers behind a typical poll, c…

Washington Post: Policy and Politics by the Numbers

Policy and Politics by the Numbers One night a week, a select group of White House aides and Cabinet members would file into the Y…

The New York Times Magazine: The Guru of Small Things

Mark Penn: The Guru of Small Things, New York Times Magazine (2000) Mark Penn: The Guru of Small Things, New York Times Magazine (…

Time Magazine: Masters of the Message

Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn: Masters of the Message, Time Magazine (1996) Mark Penn Masters …