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Charlie Rose: A Conversation with Mark Penn

(Mark Penn Interview starts at 28:15 min) A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of…

New York Post: Taking a Chance on Love

Taking a Chance on Love: Rethinking Office Romance “…In his new book, “Microtrends: The Small Forces Behind Tomo…

NPR News: Mark Penn argues that small groups of enthusiasts are reshaping the way we live today

The Mighty One Percent Small groups of enthusiasts are reshaping the way we live today, argues Mark Penn, author of Microtrends: T…

USA Today: Review: Tome tracks our trends, from tattoos to snipers

Tome tracks our trends, from tattoos to snipers In a world where even the ring of a phone is individualized, it makes sense that t…

The Times (UK): Sun-haters and Caffeine Crazies: powerbrokers in a small world?

Sun-haters and Caffeine Crazies: powerbrokers in a small world? A book by Hillary Clinton’s chief strategist claims to identify …

Wall Street Journal: The Trend in Trends

The Trend in Trends: Experts try to predict the future without knowing the past. – WSJ.com “Microtrends: The Small For…

Forbes: America, Bit by Bit

America, Bit By Bit Mark Penn’s author bio bluntly states he is “widely regarded as the most perceptive pollster in Am…

Business Week: Name That Demographic

Business Week: Name That Demographic Mark J. Penn still revels in the moment 11 years ago when he identified what became known as …

New York Times: Why There’s Strength in Small Numbers

Why There’s Strength in Small Numbers The human psyche finds something supremely reassuring about numbers. Just ask my 9-yea…

Financial Times: Societies under the magnifying glass

FT.com / Comment / Opinion – Societies under the magnifying glass Margaret Mead, the anthropologist, once said: “Never dou…

Bloomberg: Clinton Pollster Sees Future Filled With Snipers, Teen Knitters

Clinton Pollster Sees Future Filled With Snipers, Teen Knitters The woman reading over my shoulder on the subway was clearly drawn…

Reuters: Small, offbeat trends can change the world

Small, offbeat trends can change the world While Malcolm Gladwell’s “Tipping Point” explores how a trend emerges…

ABC News Nightline: Meet Clinton’s ‘Number Junkie’

Meet Clinton’s ‘Number Junkie’: Despite Influential Role in Clinton Campaign, ‘Microtrends’ Author S…

American Public Media: Finding Big Meaning in Small Trends

Finding Big Meaning in Small Trends In 1996, pollster Mark Penn highlighted what he thought was an important Democratic constituen…

ABC News: Mark Penn’s Strategy Session

Mark Penn’s interview with ABC News in September 2007. To view the video, please visit the ABCNews video archive.

Barnes & Noble Studio: Mark Penn Discusses the Big Idea Behind Microtrends

Mark Penn discusses the big idea behind his book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes

The Sunday Times (UK): Microtrendies are taking over world

Microtrendies are taking over world ARE you a geek, obsessed with the latest gadgets, yet consider yourself cool and have hundreds…