Microtransactions and Beyond
(Mark Penn Interview starts at 28:15 min) A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of…
Taking a Chance on Love: Rethinking Office Romance “…In his new book, “Microtrends: The Small Forces Behind Tomo…
The Mighty One Percent Small groups of enthusiasts are reshaping the way we live today, argues Mark Penn, author of Microtrends: T…
Tome tracks our trends, from tattoos to snipers In a world where even the ring of a phone is individualized, it makes sense that t…
Sun-haters and Caffeine Crazies: powerbrokers in a small world? A book by Hillary Clinton’s chief strategist claims to identify …
The Trend in Trends: Experts try to predict the future without knowing the past. – WSJ.com “Microtrends: The Small For…
America, Bit By Bit Mark Penn’s author bio bluntly states he is “widely regarded as the most perceptive pollster in Am…
Business Week: Name That Demographic Mark J. Penn still revels in the moment 11 years ago when he identified what became known as …
Why There’s Strength in Small Numbers The human psyche finds something supremely reassuring about numbers. Just ask my 9-yea…
FT.com / Comment / Opinion – Societies under the magnifying glass Margaret Mead, the anthropologist, once said: “Never dou…
Clinton Pollster Sees Future Filled With Snipers, Teen Knitters The woman reading over my shoulder on the subway was clearly drawn…
Small, offbeat trends can change the world While Malcolm Gladwell’s “Tipping Point” explores how a trend emerges…
Meet Clinton’s ‘Number Junkie’: Despite Influential Role in Clinton Campaign, ‘Microtrends’ Author S…
Finding Big Meaning in Small Trends In 1996, pollster Mark Penn highlighted what he thought was an important Democratic constituen…
Mark Penn’s interview with ABC News in September 2007. To view the video, please visit the ABCNews video archive.
Mark Penn discusses the big idea behind his book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes
Microtrendies are taking over world ARE you a geek, obsessed with the latest gadgets, yet consider yourself cool and have hundreds…
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.
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