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Politico: Obama has advantage on economy

By MARK PENN Published September 29, 2008 The financial crisis has redefined the presidential race, bringing into stark relief the…

Politico: Candidates must come out swinging

By MARK PENN Published September 24, 2008 The two prep teams for the presidential debates are moving into high gear, readying thei…

Politico: So goes the nation: New electoral map

By MARK PENN Published September 17, 2008 The outcome of the 2008 election will, like the last two presidential campaigns, come do…

Politico: Penn on who won at conventions

By MARK PENN Published September 9, 2008 Here’s my post-convention take on the most important questions likely to decide the gen…

Politico: DNC sets high bar for RNC to reach

By MARK PENN Published September 1, 2008 As the Republicans get their turn this week at the GOP convention in St. Paul, Minn., the…

Politico: Clintonism lives

By MARK PENN Published August 25, 2008 For eight years, President Bill Clinton prepared America for the 21st century, restoring op…

Politico: Mapping a path to the White House

By MARK PENN Published August 19, 2008 During the Super Bowl, the seventh game of the World Series and the “American Idol” fin…

Politico: Negative ads: They really do work

By MARK PENN Published August 11, 2008 Clever negative advertising works. That is reality. The tactic meets with media and pundit …

Politico: In WH race, strong is often wrong

By MARK PENN Published August 4, 2008 In many recent presidential elections, Americans have had a choice: pick the candidate they …

Politico: ‘Active grannies’ the new soccer moms

By MARK PENN Published July 29, 2008 Despite all the talk about this election being driven by the youth vote, America as a nation …

Theatre Communications Group Conference: Co-Author E Kinney Zalesne Speaks About the Importance of Microtrends

At the 2008 Theatre Communications Group Conference in Denver, Microtrends co-author Kinney Zalesne spoke to the importance and em…

Q&A Cafe with Carol Joynt: Mark Penn Discusses Trends in Marriage and Parenting

Q&A Cafe with Carol Joynt: Video 3/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this inter…

Q&A Cafe with Carol Joynt: Mark Penn Discusses Trends in Sex and Romance

Q&A Cafe with Carol Joynt: Video 2/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this inter…

Q&A Cafe with Carol Joynt: Mark Penn Discusses His Views on Polling and Trends

Q&A Cafe with Carol Joynt: Video 1/3 Mark Penn discusses how he got into polling and why it interests him.

MSNBC: Co-Author E. Kinney Zalesne Discusses Microtrends on Tucker Carlson

Visit msnbc.com for Breaking News, World News, and News about the Economy Co-Author E. Kinney Zalesne talks about the surprising t…

New York Post: Rise of the Office Romancers

Rise of the Office Romancers Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School fac…

Forbes: The Emotional Trap

The Emotional Trap – Forbes.com “…Interestingly, some folk are finally beginning to weigh in on the more rationa…

Charlie Rose: Mark Penn in Charlie’s Greenroom

Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the in…

Brandweek: The Surviving Dads Of Ads

The Surviving Dads Of Ads “…Mark Penn’s book Microtrends, a survey of emerging demographic and psychographic gro…

New York Times: Home Office Politics (Microtrends)

New York Times: Home Office Politics Like other businesses, politics these days is conducted less in person than on speaker phone …