Press Archive

Politico: The Strategy Corner with Mark Penn: N. Korea, Iran nukes

By MARK PENN Published June 3, 2009 To: President Barack Obama, Secretary of State Hillary Clinton While America has been preoccup…

CNBC Reports: Mark Penn talks about the concerning trend, “Guys Left Behind”

Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking …

Wall Street Journal Microtrends Column: Guys Left Behind (GLBs) by Mark Penn

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling…

Psychology Today: A Personal Interview with Mark Penn about Getting Through Tough Times in Life and Politics

Why don’t you start by telling me some of the toughest moments you’ve been through when advising people in tough situa…

Politico: The Strategy Corner: Pelosi’s Action Plan

By MARK PENN Published May 20, 2009 To Hon. Speaker Nancy Pelosi: The accusations that the CIA did not properly disclose its water…

MSNBC: Mark Penn says President Obama is moving toward the center on foreign policy on Morning Joe

Visit msnbc.com for Breaking News, World News, and News about the Economy Democratic Strategist Mark Penn discusses how President …

Wall Street Journal Microtrends Column: Don’t Call Me Middle Class: I’m a Professional!

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 14, 2009 Not long ago, everyone …

CNN: Mark Penn discusses the keys to success in healthcare reform on CNN’s The Situation Room with Wolf Blitzer

Democratic Strategist Mark Penn discusses the administration’s keys to success in passing healthcare reform, including gaini…

Forbes: The Latest On Microtrends, an interview with Mark Penn, CEO of Burson-Marsteller

The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we t…

DMA Point Magazine: The New American Shopper by Mark Penn: How Business Can Make the Most of the Current Economic Climate

Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine…

Wall Street Journal Microtrends Column: Where Are the Republican Hybrid Buyers?

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 1, 2009 A closer look into the a…

CNBC: Mark Penn reviews President Obama’s first months in office with CNBC’s Dennis Kneale

Reviewing President Obama’s first 100 days in office, with Mark Penn, president of Penn, Schoen & Berland Associates an…

Mark Penn discusses Microtrends and politics with fellow alumni and editors at the annual Harvard Crimson lunch

Mark Penn recalled his days at the Harvard Crimson newspaper, and spoke about current microtrends and macrotrends on the rise, inc…

Mark Penn posts follow-up to his Wall Street Journal Microtrends Column: America’s Newest Profession: Bloggers for Hire

Mark Penn Responds: People have raised questions about the calculations on the numbers of bloggers for hire. First, I was surprise…

Mark Penn Participates in China’s Boao Forum for Asia (BFA) Annual Conference

Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and t…

Wall Street Journal Microtrends Column: America’s Newest Profession: Bloggers for Hire

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, the…

Statement about Mark Penn from President Bill Clinton

“Mark did a fine job for me in 1995 and 1996, during the government shutdown and my re-election campaign. He also helped the…

CNBC Reports: Mark Penn Outlines Three Microtrends to Beat the Financial Crisis

Wall Street Journal Microtrends Column: Fearless Freddies: Bungee-Jumping in the New Economy

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 30, 2009 In these uncertain ti…

Wall Street Journal: Mark Penn Discusses Political Challenges Facing World Leaders

WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how dee…