By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 9, 2009 I took my daughter to college this week, and as I watched her set up her off-campus apartment along with her roommates, I had to return a call. So I asked “Where’s […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published August 23, 2009 Europeans love touring churches and museums, but when it comes to vacations, Americans have always loved the great outdoors. Fishing, camping and just driving around are great American pastimes. But now, welcome […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published August 3, 2009 It’s a common lament in America that we spend too much time working for “the man.” But these days, more and more of us are the man. According to the Census, more […]
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Mark Penn was on WNYC’s Leonard Lopate Show discussing the ever-splintering subsets or “microtrends” that Americans identify with, including the new microtrends that have emerged since the financial downturn. Listen to the show below or at wnyc.org:
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 16, 2009 There’s always been lots of talk in this country about income inequality, but very little about lifestyle disparities, differences which are pulling American elites farther and farther away from mainstream America. These […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 7, 2009 Among everybody from our leaders to our teenagers, no habit is spreading faster than being connected 24/7 via a smart phone. Its penetration in the U.S. is estimated at 18%, and it […]
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Women are victors in ‘mancession’ Gender roles are being rewritten in America as men bear the brunt of job losses THE economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. New unemployment figures have revealed […]
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The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]
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Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 1, 2009 A closer look into the accelerating trend of buying hybrid vehicles Unless you are willing to buy a windmill, the biggest green purchase out there is buying a hybrid car. Recently, the […]
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