Microtransactions and Beyond
Q&A Cafe with Carol Joynt: Video 3/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Marriage and Parenting.
Q&A Cafe with Carol Joynt: Video 2/3 Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Love and Romance, including Sex Ratio Singles and Late Breaking Gays.
Q&A Cafe with Carol Joynt: Video 1/3 Mark Penn discusses how he got into polling and why it interests him.
Visit msnbc.com for Breaking News, World News, and News about the Economy Co-Author E. Kinney Zalesne talks about the surprising trends predicted for 2008 politics, business, and culture.
Rise of the Office Romancers Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School faculty was “polarized” by proclaiming: “Of course not – they’re far too divided for that!” In a nutshell, that’s also Mark Penn’s diagnosis of the American polity. He […]
The Emotional Trap – Forbes.com “…Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional […]
Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.
The Surviving Dads Of Ads “…Mark Penn’s book Microtrends, a survey of emerging demographic and psychographic groups, includes a chapter on “Neglected Dads.” Penn charts the course of McDonald’s, which figured out early on that marketing directly to kids could increase the bottom line (not to mention those kids’ bottoms). […]
New York Times: Home Office Politics Like other businesses, politics these days is conducted less in person than on speaker phone and laptops. Campaign consultants, policy analysts, fund-raisers and bloggers do most of their work in the comfort of their own homes, or in their cars, or maybe at Starbucks. Political […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.