The Boston Globe: For More Young Blacks, Its Cool to be Smart (Microtrends)
The New Cool Kids: Part of a rising counterculture, smart, black teenagers are flexing their intelligence instead of hiding it …
Mark Penn
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March 20, 2009
iMedia Connection: Reach Consumers Who Friend Before They Spend (Microtrends)
Reach Consumers Who Friend Before They Spend Ever scoured the web for information about a brand of shampoo you’ve been consi…
March 18, 2009
Mark Penn Participates in BusinessWeek’s 2009 Media Summit
Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile …
March 16, 2009
Wall Street Journal Microtrends Column: Value is the New Green
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 13, 2009 Until recently, being…
March 2, 2009
MSNBC: Mark Penn Explains Recession Microtrends on Morning Joe
Visit msnbc.com for Breaking News, World News, and News about the Economy Strategist Mark Penn discusses how unprepared the US is …
March 1, 2009
Wall Street Journal Microtrends Column: Laid-Off Lawyers and Other Professionals
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 2, 2009 With all the concern a…
February 20, 2009
Politico: Obama bets on the ‘House’ card
By MARK PENN Published February 20, 2009 If the $800 billion stimulus bill works, Barack Obama will go down as a great president w…
February 19, 2009
Wall Street Journal Microtrends Column: Green Workers
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 19, 2009 Presidents and pol…
February 3, 2009
Wall Street Journal Microtrends Column: Committed Cohabiters
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 3, 2009 With all the stimul…
January 21, 2009
The Firm Voice: Post-Inaugural PR: What to Expect in Politics and the PR Agency Business in 2009
The Firm Voice: Post-Inaugural PR: What to Expect in Politics and the PR Agency Business in 2009 Many assumed a “wait and se…
January 8, 2009
Wall Street Journal Microtrends Column: New Info Shoppers
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published January 8, 2009 With so much attenti…
December 24, 2008
Wall Street Journal Microtrends Column: Quasi-Government Workers
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 24, 2008 Just as more peopl…
December 19, 2008
Wall Street Journal Microtrends Column: The Impressionable Elites Get Snookered
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 19, 2008 For most of this c…
December 10, 2008
Wall Street Journal Microtrends Column: The Mattress Stuffers
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 10, 2008 As the financial c…
November 11, 2008
Politico: Most affluent voters key to Obama sweep
By MARK PENN Published November 11, 2008 Barack Obama promised he would lower taxes for 95 percent of Americans and presumably rai…
November 4, 2008
Politico: Transition to new administration tricky
By MARK PENN Published November 4, 2008 The presidential campaign, in the end, had no October surprises beyond the worsening econo…
October 28, 2008
Politico: Young moderates – A fragile coalition
By MARK PENN Published October 28, 2008 This election promises to offer a fundamental realignment that could stand for decades to …
October 14, 2008
Politico: What’s ‘in’ is now ‘out’
By MARK PENN Published October 14, 2008 As Monty Python used to say, “No one expects the Spanish Inquisition” — which is ano…
October 13, 2008
Mark Penn Participates in Time Warner’s Politics 2008 Summit
Mark Penn participates in panel entitled “Media Power Vs. Political Power: The 2008 Election Re-defining the Relationship…
October 7, 2008
Politico: Bailout vote is proof: The center holds
By MARK PENN Published October 7, 2008 My polling over the years has found that about two-thirds of Democrats define themselves as…
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.
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